Description:
Maybe because the white space technique wasn't sufficiently saucy, DDB Stockholm's latest McDonald's campaign has gone all red. If it worked for The Economist, the ... view allDescription:
Maybe because the white space technique wasn't sufficiently saucy, DDB Stockholm's latest McDonald's campaign has gone all red. If it worked for The Economist, the People's Republic and Forbes, why not McD's, right?
The ad -- which will run full-page in major Swedish newspapers this week -- reads, "We don't hire Turks, Greeks, Poles, Indians view less
