Eye-Tracking Heatmaps Reveal Where People Look
wardnate77
Published
07/31/2014
Crazy Science
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Men spend more time looking at the woman, while women read the rest of the ad. -
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How men look at an HM ad. -
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Women tend to focus on the face and the torso. -
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These Sunsilk ads show that just putting a pretty face on a copy isnt enough. It matters where shes looking -
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Men focus on baseball players torso more than women, who look only at the face. -
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Men are not looking at the shoes at all. -
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On Google, the top five listings on the page get the majority of eyeballs. The red lines are the fold the point at which youd have to scroll down. -
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Notice how nobodys looking at Wolf Blitzer, but at rather the center of the frame. -
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Even though theres a large picture of a mans face on this billboard, more people were looking at the words on the left. -
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Photos catch the most eyes. -
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This is called banner blindness, and shows why publishers and advertisers hate banner ads. People barely even look at them. -
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current position start and end dates, previous title and company, previous position start and end dates, and education. -
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People are focused on the player throwing in the ball and the area hes facing. -
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More eyes are reading the pictures and headlines on this Ad Age page than anything els -
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When people see the Vegas strip, the eye looks straight ahead and then veers back to the left.
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