Beachgoers in Florida have been seeing something strange in the water lately. It’s not a new kind of bird, nor is it all the garbage we’ve been pumping into the oceans finally coming back to haunt us. Instead, it’s advertisements for all the fine deals that one can find at Wawa!

American went to the beach in Florida to enjoy a relaxing day and look at the ocean

There are now massive mobile ads on ships that go up and down the beach

This should be illegal pic.twitter.com/dSU1lCIwmj

— Wall Street Apes (@WallStreetApes) October 14, 2025

Because nothing is sacred, advertisers in Florida and other states have begun floating boats with giant screens into the waters of major beaches. Thus, they can now show visitors ads while they attempt to enjoy the wonder of nature. Thought you could escape late-stage capitalism by going to the ocean? Think again!

While many are disgusted by this development, there’s not much they can do about it. Some beaches have banned the practice, but their jurisdiction is relatively limited. For example, in Miami, the boats are *technically* not allowed to advertise within 500 yards of the beach. The problem is that the advertisements are still visible at 501 yards, and even if they cross within the 1,500-foot boundary, law enforcement has to actually catch them in the act to issue a citation.

Ads on the water
byu/pabskamai inMiami

So, if you’re going for one last beach outing soon, make sure to bring some sunglasses — not only for the sun, but for the blindingly-bright Taco Bell ads.