Gen Z is Rebelling Against Minimalism by Filling Their Rooms With Clutter

No more IKEA — they’re making their walls look like a TikTok feed.

By Braden Bjella

Published 1 month ago in Wow


For years, the common design aesthetic has been “tasteful minimalism.” If you don’t know what that is, think of literally any Airbnb you’ve ever stayed in — light decoration, lots of hard edges, and general feeling of “I mean, this is fine, I guess.”


Younger generations in the U.S., it seems, are sick of this. They’re not wannabe Europeans; they’re Americans, dang it, and their rooms are going to reflect that. How? By being filled with as much garbage as possible.


Enter “dopamine decor.” A reaction to minimalism, this design aesthetic emphasizes maximalism and color. The walls? Cover ‘em with photos and posters. The furniture? Make it as vibrant as possible. Color matching? Not a necessity — just add enough stuff and eventually it will all balance out.


The results look decent in Instagram photos, but what’s it like actually living in a place with this style of decoration? Some people love it. Others say it overstimulatesthem and gives them headaches, comparing the experience to being in a “tacky family chain restaurant.”


Defenders of the aesthetic will say that critics misunderstand it, and that there’s more to it than “covering your walls in garbage.” However, some of us don’t have time to figure out how to do that properly, so we’re just going to stick with our tried-and-true “bed, desk, and poster” aesthetic.

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