On April 25, the ultra-right-wing spokesperson Jackson Hinkle posted a controversial photo of himself holding a gun, with the caption “Gen Z is pro-gun.” The Tweet currently sits at 17.2 million views and has succeeded at generating the polarizing response it was designed to.
But the best reaction to Jackson’s Tweet was undoubtedly by menswear writer Derek Guy, who used the photo to point out the difference between real and discount bespoke suits and call out Jackson’s fit in the process.
HOW TO TELL IF A SUIT IS BESPOKE— derek guy (@dieworkwear) April 26, 2023
This suit makes me sad bc it's an example of the many ways custom tailoring shops upsell or misrepresent their services. On their site, this tailor says their suits are handmade and bespoke. But that's not really true. Here's how to tell https://t.co/BVWRjEBwtm
In a lengthy Twitter thread, he describes the difference between fully bespoke suits, and made-to-measure, or MTM, computer-designed suits. Based on Jackson’s lapel, he concludes that Jackson’s suit is MTM, despite the suit maker JB Clothiers advertising a “full bespoke suit experience.”
You can tell when the lapels have been pick stitched by hand because machine-picked stitches look like they were done with a nail gun (pic 1). Hand pick stitches are soft (pic 2), unless they were done in Naples, Italy (pic 3)https://t.co/66ZNfg8x2W pic.twitter.com/hnUlFq7FvY— derek guy (@dieworkwear) April 26, 2023
Guy’s thread garnered more than 2.5 million views and Jackson quickly fired back a day later, posting a different picture of his lapel, and blaming Guy for using politics to discredit a tailor. But Guy got the last laugh, after a quick call to JB Clothiers confirmed his suspisions. “I got my info from your tailor,” he said in a tweet that ratio’d Jackson’s response two to one. “I called him… Even he said that his base price is not the full bespoke standard.”
What bums me out is when people like you try to smear talented bespoke tailors because you don’t like my politics. ⬇️ https://t.co/h3Sil0diCQ— Jackson Hinkle (@jacksonhinklle) April 26, 2023
I got my info from your tailor and from the photos you posted. I called him to ask him about his process. Even he said that his base price is not the full bespoke standard, although he can do that if asked.— derek guy (@dieworkwear) April 26, 2023
Doing a phone interview with a tailor just to prove your op's suit isn't technically bespoke is next level hating.— Eddy大魔王 (@DemonKingEddy) April 26, 2023
Ultimately, Guy is just pointing out the difference between fully bespoke and MTM suit making, and hopefully giving suit buyers the knowledge they need to make decisions for themselves. Still, using suit technicalities as a form of political takedown is uncharted territory, and Twitter trolls couldn’t help but get in some bespoke jabs of their own.
the only quality that matters is whether a garment makes you look and feel good. i am only pointing out in this thread that the customer here was sold a bespoke suit but received something else.— derek guy (@dieworkwear) April 27, 2023
never claimed he overpaid, as "fair price" is subjective. i only object to him being sold a bespoke suit when it's closer to made-to-measure.— derek guy (@dieworkwear) April 26, 2023
Suit twitter is the best twitter— NelsonDaly (@NelsonDaly) April 26, 2023