The featured Tech Review image in question.

A Tech Review article offended one man who thought the featured image was of him.

The editor set the facts straight on Twitter.

They did due diligence to make sure they wouldn't be in any hot water.

That's when the story took a real turn.

Hipster dude was offended by a picture that wasn't even him! Enjoy your daily dose of schadenfreude.

Keep it hip, beardos.