Scottish brewery, BrewDog, sells a beer called "Pink IPA" at a twenty percent discount for women, or those who identify as female. It is the exact same beer as their Punk IPA, just discounted and rebranded as a satirical way to highlight the gender pay gap.
Enter Dr. Thomas Bower.
Dr. Bower went to the Cardiff brewery and attempted to order the Pink IPA. He was refused on the grounds that he was male, and was offered the Punk IPA for one-pound extra. This did not sit well with Dr. Bower, and according to the 27-year-old software engineer,
"After a bit of a back and forth with me protesting this, I felt forced to identify as female and was then able to get the drink for £4 - I complained to the company about this and they said it wasn't discrimination because the price difference was part of a national campaign to raise awareness about the gender pay gap."
After this encounter he took it a step further, he took the brewery to small claims court, saying he would drop charges if they apologized publicly. The legal backing behind his claim was for "direct discrimination and breach of the Equality Act of 2010." He was eventually awarded £1,000 compensation. Dr. Bower said in court how "humiliated" he felt and that it was "not a pleasant experience for him."
As you could guess, Twitter was all over this. Here are the funniest reactions and memes to good ol' Dr. Bower.
Correct headline: “Court Case Reveals World’s Pettiest Man”— Paul Anthony Jones (@paulanthjones) June 18, 2019
Alternative headline: Dweeb Can't Appproach Female to Purchase Him Discounted Pint— H Incandenza (@BurkeThos) June 18, 2019
Imagine advertising the fact you're a massive knobhead in a national newspaper— Jamie (@jamiemacbeth108) June 18, 2019
At least he got to experience what it’s like to be a woman pic.twitter.com/zI7lTBnGa6— Jody G (@fruitdance) June 18, 2019
Tinder profile:— ❄ Gayle Lefty Lewis (@LewLewis1) June 18, 2019
Tom, 27, Software Engineer, 5 ft 11.5 in tall.
Educated to doctorate level, hobbies include mansplaining, manspreading, introducing himself as Doctor Bower, and starting sentences with " actually" and " I think you'll find ".
But when is it International Manbaby Day?— BadgEUr Meinhof (@Badger5000) June 18, 2019
Poor, poor baby, having to do something as utterly demeaning and humiliating by having to claim for two seconds that he was a *gasp* woman! What an affront to his masculinity! Who knows the long-term effects it could have had on his virility? The horror!— MysteriousAliWays (@MysteriousAliWz) June 18, 2019
Bloody first class result Sir! Men 1 - Deluded SJWs 0— Lord Rupert (@LordRupert2) June 18, 2019
White men with beards and hats have been let down by craft brewers for too long— Will Turner (@WillTurnerJokes) June 18, 2019
Here's BrewDog's video explaining their Pink IPA.