DUDE Wipes, the company that makes wet wipes for men who take massive mud pies has rolled out a new fall-themed pack of pumpkin spice latte-inspired brown-hole cleaners aptly named Dumpkin Spice.

Now your butthole can also partake in the wonder of autumn by smelling like a Starbucks. Isn’t that awesome?

In a post on X, the wipe engineers released their new product with a *mic drop* meme, and the reactions are about what you’d expect — from guys asking, “Who is this for?” to women saying, “Hey, as long as your butthole doesn’t smell like doodie, whatever.”

It’s easy to chalk this up as a marketing stunt, but if this is what it takes to get us all to wiping better, I’m 100 percent in support of it.