"If you're not first, you're last."
Applebee's executives are cheers-ing over an 8% increase in sales in the third quarter, and they have stressed-out eaters to credit. After a failed attempt to appeal to millennials and healthy eaters, the company is finally embracing what American's really want: too much cheap food and alcohol, and it's paying off. Applebee president John Cywinski thanks the increase to the company's focus on comfort food and cheap alcoholic drink specials.
The company noted that when customers are stressed they tend to order more food and alcohol. Obviously.
Taking a look at Applebee's Instagram you can see exactly the kind of vulnerable market they're after.
Recent tweets indicate the company doesn't shy away from desperate marketing moves.
roses are red. let’s make this thing go viral. my job depends on it— Applebee's (@Applebees) November 1, 2018
So go out there and have a stressful week at work, Applebee's is depending on it.