The US Open, which takes place in Queens at the end of every summer, has long been a staple on the calendars of millionaires and billionaires. However, there’s now a third group making their presence felt in our feeds and the stands of the famed event: sugar babies.

Obviously, for an event that attracts such posh crowds, assuming sugar babies are in attendance is a given. But we’ve never seen the US Open have such a stranglehold on our attention, and that’s because the “Sugar Baby US Open” selfie is currently the hottest commodity online.

what the hell is going on over on instagram every single post recommend to me is the us open pic.twitter.com/xSoTrILade

Advertisement

— Megan Nyvold (@MeganNyvold) August 29, 2025

Now, to be fair, it appears that most of these supposed “sugar babies” aren’t there as arm candy for rich tech millionaires (although I’m sure there are still some roaming around Flushing Meadows), but instead as the influencer spokes-playthings of luxury clothing and makeup brands.

If you’re a sugar baby in nyc and didn’t get invited to the US Open, the Wal Mart Supercenter is hiring in Secaucus, NJ

— agent bubblegum (@kaitduffy) September 1, 2025

That’s more or less the same thing in my book, though.