Borat cheese store prank.

I've watched a lot of Borat clips in my day. While most of his work is pure gold, none is more spectacular than the one where he visited an American supermarket "for his first time".

During his tour, store manager Dean McCool showed him the cheese section. Little did he know that Borat would spend the next four minutes asking him if every package on the shelf was cheese.

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Mr. McCool lived up to his name acting as cool as a cucumber. I can't tell if he's seen some s*** or just doesn't give a damn. Whatever the case, I aspire to his patience.

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For more Borat goodness check out the time he went to a hunting ranch.