Size matters. It really, truly does -- at least to the human imagination. Scale, epic cast-a-shadow over you scale, impresses the mind with a suggestion of power, stability and strength. It conjurs similar sentiments like "more is always better" and reminds us that most people will agree that whatever you like, the bigger version is generally the better version.

"Hey, Vikings. You like axes right?"

"Of course we do."

"What about an axe, but bigg--"

"Yes."

The same holds true for axes, trucks, sponge cakes, and, of course, the one thing we're all thinking about when someone makes the declarative statement that 'size matters:' pumpkins.