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17 Examples of the Placebo Effect Tricking Us in Everyday Life

The placebo effect has always been fascinating to me. It comes from the world of medical studies where certain participants were actually given a sugar pill instead of the drug being tested - and many of them reported an improvement in their conditions just from believing that they received medicine!

The placebo effect has also been studied in the surgical world, and once again patients who were given a dummy procedure on, say, a bad knee, reported improvements in their join pain at roughly the same rate as patients who actually got surgery! Clearly, the power of belief can be pretty strong.

This power of belief has also been harnessed in everyday situations by regular people as well as businesses who want to build a certain perception within their customer base.
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