The late seventies were like a haze of sunlight seen through grainy film, a time when everyone seemed effortlessly iconic, even if they were just running errands or chilling against a car. 

It wasn’t about perfection but presence and enjoyment. The clothes, the hair, the way people looked into the camera instead of past it, all of it feels like a world where cool wasn’t meant to be curated, but enjoyed. 

These photos don’t just show 1978, they also feel like it and invite you to be pulled in into a time that was a little wild, a little weird, but totally alive.