Being in London in the 1960s was more than just a movement. “Swinging London” became the center of everything cool, it was a cultural revolution powered by incredible music, fashion and art.
The city of London transformed from a gray postwar scene into a fun playground for innovation and creativity. The Beatles were playing everywhere, Carnaby Street was redefining style and youth reigned the city.
Londoners lived like they had no curfew and the future had finally arrived and these photos capture that perfect feeling of the charm and energy of the city that started a revolution.
1
Muses of the 60s
London's fashion making a statement.
2
Motion chic
Every corner of London was cool.
3
Carnaby Street
London's fashion district buzzing.
4
Patterns and movement
The looks of change.
5
British look
Sharp tailoring and a rocking attitude.
6
Groovy furniture
Even the decoration was in style.
7
Icons of cool
Taking over the decade looking great.
8
Union jack spirit
Patriotism met pop culture.
9
Streets were pulsing
The fashion district buzzing with color and music.
10
Friends in mini skirts
'Cause everything's better in a mini.
11
Hailing a cab
Never looked this good.
12
Fashion revolution
The mini skirt wasn't just a trend.
13
The Kinks
British bands turning simple suits into symbols.
14
Patriotic cars
Even the cars were a form of revolution.
15
Minimalism
A quiet style rebellion in the making.
16
Conversations with friends
Every outfit had something to say.
17
London muse
In simplicity there's attitude.
18
60s crew
Making the new rules of the decade.
19
Unapologetic happiness
The youth looking sharp.
20
Rolls Royce
'Cause being on the go had to be in style too.