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Convenience store 7-Eleven is a particularly chic brand for plastic bag fans.

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Men and women alike are thrilled with their latest garment, although the transparent bags leave absolutely nothing to the imagination.

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Zheng-xing, a 27-year-old nightclub owner, was one of the first fellows to upload a selfie wearing a Carrefour bag. He didn't expect much from the trend, but wanted to encourage more girls to join in.

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...and they did.

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The meme is blowing up.

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Men and women alike are thrilled with the risque new fashion statement.