Going to the beach has always been everyone’s favorite activity. Among friends, families and loved ones, it’s the place to just sit back, relax and maybe get a tan in the mid-time.
But the beach in 1970s carried a different kind of magic. Beaches were filled with people with their sun-bleached hair, in there bold swimsuits walking around, caring about nothing and just thinking about being near water.
All around there were coolers filled with sodas, camper vans, radios playing good music, and the sound of the ocean waves. People didn’t care about anything too much, they just wanted to enjoy the day as it came.
1
Daytona beach
Strolling in the air thick with salt.
2
Beach van
70s culture in a van.
3
Boardwalk in the 70s
Effortless style along the beach.
4
California coast
The perfect summer weekend.
5
Brazil golden glow
Under the South American sun.
6
Summer Crew, 1975
Showing off their big smiles.
7
Waves in 1979
The day fades with salt in their hair.
8
Boys of summer, 1978
Embodying the spirit of youth.
9
Father and son
A quiet day with the family.
10
Under the pier
Friends under the shade enjoy the day.
11
Manhattan beach crew, 1977
Sunburned and relaxed.
12
By the shore
Simple joy and friendship.
13
Walks at sunset
Barefoot and unhurried.
14
Beach by the city
Personal seaside retreat.
15
Summer crowds
A packed beach with chairs and laughter.
16
Style icons
By their beach house with charm.
17
Rio de Jainero
Crowding around a hot dog stand.
18
Beauty pageant
Lining up in their bright bikinis.
19
Stroll by the coast
A simple walk near water being cool.
