Eye-tracking heat maps explain what people are drawn to | eBaum's World

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Eye-tracking heat maps explain what people are drawn to

you can see in one glance what part of a photo captures people’s attention the most

By Nathan Johnson

Published 9 years ago in Wow

you can see in one glance what part of a photo captures people’s attention the most

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Take for instance in the photo above, people tend to like looking at things that other people are looking at …

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Take for example these four ‘Game of Thrones’ actors. People tend to look at Nikolaj Coster-Waldau (Jamie) most, Kit Harington (Jon) second, Richard Madden (Rob) third, Pedro Pascal (Oberyn) fourth.

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Among four “Game of Thrones” actresses, people like looking at Emilia Clarke (Daenerys) most, Natalie Dormer (Margaery) second, Lena Headey (Cersei) third, and Sophie Turner (Sansa) fourth.

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Only 72% of viewers found Waldo. It took them 2.5 seconds on average.

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This particular map shows how Baby Boomers pay attention to ads on the sides of websites while Millennials almost completely ignore them.

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In this ad, people were paying more attention to the model, not the product. Real shocker.

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Reebok apparently does a stellar job at getting people to look at their slogan and brand name.

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In Ellen’s famous selfie, women look at the female celebrities first, while men look first at the male celebrities.

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While browsing Yelp, people tend to look only at the names and ratings of businesses, not the reviews. I’m guilty of this quick snap-judgment too.

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This heat map shows how Tropicana’s rebranding crashed and burned a few years ago. People mistook the new product for generic OJ, and sales dropped by nearly 20%.

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Is the celebrity endorsement worth it? People looked at Jennifer Aniston and the slogan, but not the product or brand in this ad. In follow-up testing, only 20% of people could recall the brand.

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One of the few things more engaging than a human face? Google auto-fill results.

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Female celebs tend to get more attention than their male counterpart.

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We also tend to look at the faces of people that other people in the ad are looking at.

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