Dan May's mobile phone contract was up, and before choosing whether to switch to a new provider, he wanted to see what he could get out of it.
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O2, a British phone company, held a Twitter promotion where they were offering free pizza to their customers.
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Dan May was unsuccessful in his attempt to obtain some free pizza but had a trick up his sleeve. O2’s next promo involved free ice cream. In his tweet, Dan mentioned O2’s competitor, Three UK.
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Three UK responded and sent pizza and ice cream to Dan.
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Not wanting to lose a customer, O2 offered free pizza for the rest of the year.
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Not wanting to lose a customer, O2 offered free pizza for the rest of the year.
