1

"I drew these storyboards just a few hours before the shoot. Typically, storyboards are made way before production. We had a shot list prepared (a list for everything we need to film), but I always felt storyboards made productions go a lot smoother."

2

This is the lucky guy. Wouldn't you want to be him when you grow up?

3

"But totally worth it!"

4

"Most commercials are either 15 or 30 seconds. It's crazy how much money and work goes into something that's only a few seconds!"

5

"I edit our commercials too! They usually lock me up in a hotel near our shoot and leave me there for a few days, haha. They also provide me with unlimited booze! No joke..."

6

Behind the scenes in Newport Beach, CA.

7

"There's a designated person who keeps the foam look perfect on the beers. They're called "fluffers". Pretty neat!"

8

"This is the screen I view while directing. Depending on the size of production, there are multiple screens for producers, makeup artists, etc."

9

"On shot #6, we filmed different LTO (limited time offer) items. Whether it be ribs, burgers, or steak, we would film the LTOs separately to allow clients to have different versions of the commercial."

10

More storyboards. It seems you need quite a few.

11

"These actors were probably thinking, "Whoa, this super asian-lookin dude speaks perfect English." Haha."

12

"We then used the footage to play on the TV for our commercial spot with coach Jon Gruden. Also, this was the first TV commercial I directed. Good times!"

13

"Here's another rushed storyboard I drew. We filmed this one at the original Hooters in Florida."

14

"When I was living in California, I had the privilege to direct TV commercials for Hooters. Just wanted to share some of my experiences."

15

Jealous?

16

"Best part of Hooters, of course, is hanging with the Hooters girls! Got to make some really close friends throughout the adventure."

17

"Preparing our shot" (based on the above storyboard)

18

"That's me acting like I know what I'm doing. Also on the left is John Gruden. One of the nicest people I've ever worked with. His genuine passion for football is also inspiring."

19

"I draw storyboards for our commercials as well."

20

"Although we film all over the U.S., the majority of our shoots are done in California, Georgia, and Florida. This one was is Los Angeles, CA."

21

Fun Fact: "every Hooters girl you see on TV, Calendar, magazine, etc. all works for Hooters. They never hire some random model or actor. I didn't know this until I started working them."

22

23

"Gavin and Casey bullying me. Can't complain."

24

"This specific commercial was completely improvised! We were walking down a hallway inside a stadium and all the lights were off. I said to my gaffer, "Wouldn't it be epic if we had a giant light behind the girls and make them walk in slow motion?" Boom. Filmed it in about 20 minutes."

25

"This is us filming in Tampa, Florida. There's usually around 30-40 people on set (not including extras). Since I'm fairly soft-spoken, speaking super loud all day is the hardest part for me on set."

26

"I'm sometimes the only Asian guy on set, so it's fun to punk new staff and crew by acting like I don't speak English."