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Only Old Heads Will Remember These Commercial Mascots

If you remember these legendary faces, jingles, and weird little dudes… congratulations, you're vintage.

By Micaela Montaña

Published 3 months ago in Wow

Cue the jingle, grab your cereal, and step into a time machine powered by Saturday morning TV. These legendary mascots weren’t just selling snacks, they were selling childhood itself.


From talking animals to creepy clowns, their faces were burned into our CRT screens and our brains forever. If you remember them, congrats: you’re officially vintage. This slideshow will hit you right in the nostalgia cortex with a rush of neon, jingles, and “I totally forgot about him!”


Prepare to laugh, cringe, and say: “Wow, they don’t make ’em like that anymore.” Boomers, this one’s your Super Bowl commercial.

  • 1

    Clarabell the Clown

    Howdy Doody’s mime sidekick and lowkey a product pitchman. Honked horns and hocked toys.

    Clarabell the Clown

  • 2

    Gilbert Giddyup (Hardee’s)

    Cowboy mascot from Hardee’s ‘70s kid meals. Yee-haw meets yee-who?

    Gilbert Giddyup (Hardee’s)

  • 3

    Mr. Peanut Butter

    Planters’ forgotten rival to Mr. Peanut. Yes, that was his actual name. No, it didn’t last long.

    Mr. Peanut Butter

  • 4

    The Ajax White Knight

    Shiny medieval knight who battled bathroom grime like it was the Black Plague. Hi-yah, soap scum!

    The Ajax White Knight

  • 5

    Little Oscar

    Mini mascot of the Oscar Mayer Wienermobile. Looked like your uncle shrunk and got into marketing.

    Little Oscar

  • 6

    The Tidy Bowl Man

    Tiny guy in a boat… inside your toilet tank. He lived where the cleaning happened. Respect.

    The Tidy Bowl Man

  • 7

    The Crest Team

    Toothpaste-powered cartoon kids fighting cavities like a Saturday morning superhero squad. Brushing was epic.

    The Crest Team

  • 8

    Yummy Mummy & Fruit Brute

    Count Chocula’s weird cereal cousins. One was fruity, one was bandaged. Both disappeared after Halloween.

    Yummy Mummy & Fruit Brute

  • 9

    Punchy (Hawaiian Punch Kid)

    “Hey, how about a nice Hawaiian Punch?” WHAM! You got sucker-punched by fruit juice.

    Punchy (Hawaiian Punch Kid)

  • 10

    Sprout (Jolly Green Giant’s Mini-Me)

    The little green intern you forgot existed. Kinda helpful, kinda creepy. Mostly… just there.

    Sprout (Jolly Green Giant’s Mini-Me)

  • 11

    Mother Nature (Chiffon Margarine)

    “It’s not nice to fool Mother Nature!” she warned… right before summoning thunder over margarine.

    Mother Nature (Chiffon Margarine)

  • 12

    Howdy Doody

    More than a TV puppet, this freckled icon popped up in commercials too. The original crossover king.

    Howdy Doody

  • 13

    Big Yella

    Kellogg’s corn cereal cowboy. Disappeared faster than you could say “soggy boots.”

    Big Yella

  • 14

    Burger Chef and Jeff

    Fast food’s forgotten dynamic duo. They walked so Ronald McDonald could run, with a Happy Meal.

    Burger Chef and Jeff

  • 15

    King Vitamin

    A budget royal ruling over bland cereal. Had a show, had a crown, had... no flavor. RIP, your highness.

    King Vitamin

  • 16

    The Hamm’s Beer Bear

    Straight outta the "Land of Sky Blue Waters," this jolly cartoon bear made cracking a cold one feel like a Disney vacation.

    The Hamm’s Beer Bear

  • 17

    Little Miss Coppertone

    That iconic beach b*m toddler with a dog yanking her swimsuit. Sunburns never looked so vintage.

    Little Miss Coppertone

  • 18

    Tony Jr.

    Tony the Tiger’s brief, awkward “I brought my kid to work” phase. Lasted about a bowl and a half.

    Tony Jr.

  • 19

    Frito Bandito

    The mustachioed, gun-slinging snack thief who made Fritos crunchy and controversial. Retired after folks said, “Yeah… maybe don’t.”

    Frito Bandito

  • 20

    Sugar Bear

    Cooler than Tony the Tiger. Sang in a bass voice. Ate sugar by the fistful. Basically, your cereal’s lounge singer.

    Sugar Bear

  • 21

    Dinah Shore’s Chevy Jingle

    “See the U.S.A. in your Chevrolet” and hear it in your head forever. Brought road trips and jingles to prime time.

    Dinah Shore’s Chevy Jingle

  • 22

    Speedy Alka-Seltzer

    Tiny dude with a pill hat who bounced around yelling “Plop plop, fizz fizz!”, the only acceptable post-hangover anthem.

    Speedy Alka-Seltzer

  • 23

    Bucky Beaver

    Toothpaste’s most hyperactive rodent. He chomped his way through cavities with a smile and a jingle.

    Bucky Beaver

  • 24

    Charlie the Tuna

    A tuna who was too snobby to be eaten. StarKist said “No thanks,” but America said, “We kinda love him.”

    Charlie the Tuna

  • 25

    Madge the Manicurist

    “You’re soaking in it!” Dish soap meets beauty salon. Madge soaked fingers and scolded women everywhere. A queen.

    Madge the Manicurist

  • 26

    Mr. Whipple

    “Don’t squeeze the Charmin!” said the man who definitely squeezed the Charmin after hours.

    Mr. Whipple

  • 27

    The Noid

    Domino’s anti-hero who ruined pizzas for a living. The '80s were weird. Avoid the Noid or don’t, he’s kinda iconic.

    The Noid

  • 28

    Quisp & Quake

    An alien vs. a miner in the ultimate cereal showdown. Spoiler: Quisp beamed up the win, Quake was buried in cereal history.

    Quisp & Quake

  • 29

    Spuds MacKenzie

    The original party animal. Literally. This beer-slinging bull terrier was the ultimate '80s frat bro in dog form.

    Spuds MacKenzie

  • 30

    Joe Camel

    Smooth, shades-wearing, way too cool for a camel and way too appealing to kids. Pulled after America collectively went, “Wait a minute…”

    Joe Camel

Categories:

Wow Retro

Tags:

old ads old commercials old commercial mascots commercial mascots nostalgia
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