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“When used in film, yellow has a very distinct psychological effect: it portrays extremes, contrasts, and density.” He also claims that “our brains cannot handle yellow for a very long time.” The color filters are also used to establish a sense of different location. Diego suggests that this tendency goes back to the first Westerns shot in color, where the desert was always portrayed as yellow. “And the heroes of these movies had to thrive in the desert: the heat, the scarcity, the outlaws. It stood to reason that it had to be yellower.”

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People started editing their own versions in response to the meme

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Hollywood has been dousing non-Western countries in yellow tints on and off for years now. For example, the Netflix movie “Extraction,” which is partly set in Bangladesh, has raised the question of why Dhaka is so yellow. The Daily Star suggests that such a shade of yellow depicting Dhaka is to increase discomfort and heighten tension. The Breaking Bad scenes shot in Mexico are also doused in yellow.

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