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What Living On A Beach Looked Like In The 1970s

Salt in your hair, sand in your everything.

By Micaela Montaña

Published 3 months ago in Wow

Being at the beach in the ’70s wasn’t just a lifestyle, it was a personality disorder with great hair.


You woke up whenever your face stopped sticking to the towel, sniffed the air for coconut oil and hot dogs, then grabbed your board (or someone else’s). Your “diet” was orange soda and questionable burritos. Your wardrobe? One pair of shorts, three mosquito bites, and a suspicious tan line. Afternoons were for riding waves or lying about riding waves. Nights meant bonfires, bongo drums, and making out with someone named Moonbeam.


It was sandy, sunburnt, slightly smelly and completely legendary.

  • 1

    They're Probably A Bit Too Orange

    These girls turned sunbathing into a competitive sport. Gold medal in chilling.

    They're Probably A Bit Too Orange

  • 2

    Walking the Line Between Iconic and Barefoot

    This wasn’t a walk, it was a strut. And the ocean? Just her runway.

    Walking the Line Between Iconic and Barefoot

  • 3

    Walk This Wave

    A couple + the sea = the soundtrack to every Boomer love story. Cue the slow jam.

    Walk This Wave

  • 4

    Queen of Cool, Sitting Pretty

    Attitude up. She wasn’t just at the beach, she was the reason it was worth going.

    Queen of Cool, Sitting Pretty

  • 5

    Looking Like A Beach Model

    She came, she looked like she didn't care about anyone but herself... she really didn't.

    Looking Like A Beach Model

  • 6

    Sun, Sand, and Sweet Summer Soundtracks

    You could hear the Beach Boys playing in the distance... or maybe that was just your soul.

    Sun, Sand, and Sweet Summer Soundtracks

  • 7

    Two Dudes, Two Boards, One Mission: Conquer the Wave

    These guys didn’t just ride waves, they owned them. Respect the flip-flop hustle.

    Two Dudes, Two Boards, One Mission: Conquer the Wave

  • 8

    Just Add Sand

    A pile of people, a splash of sun, and zero deadlines. That’s how you spell “freedom.”

    Just Add Sand

  • 9

    Matching Tan Lines: Mother-Daughter Edition

    Before selfies, there were sunny days with mom and a towel big enough for two.

    Matching Tan Lines: Mother-Daughter Edition

  • 10

    Beach Parking Was a Sport

    Finding a spot on the sand was the real challenge, but style? That was always front and center.

    Beach Parking Was a Sport

  • 11

    Beach Trunk Beauty

    Who needs a beach chair when you’ve got the back of your car and the best view in town?

    Beach Trunk Beauty

  • 12

    Postcard from Rio: The Glam Never Stops

    These girls brought the heat to Rio de Janeiro and made the Atlantic blush.

    Postcard from Rio: The Glam Never Stops

  • 13

    Rolling Up, Windows Down, Vibes All the Way Up

    Fresh out the car, fresh into the beach scene. The only thing missing? A boombox and a cold cola.

    Rolling Up, Windows Down, Vibes All the Way Up

  • 14

    Beach Babes Busted!

    These girls were guilty of looking fabulous and that poor cop didn’t stand a chance.

    Beach Babes Busted!

  • 15

    So Golden, It Hurts

    Everyone glowed like they were dipped in honey. This wasn’t just sun-kissed, it was sun-seduced.

    So Golden, It Hurts

  • 16

    Groove Patrol: Beach Vibes Only

    Three dudes, one psychedelic surfboard, and shirts louder than a Beach Boys chorus. This wasn’t just a look, it was a lifestyle.

    Groove Patrol: Beach Vibes Only

  • 17

    Swimsuit So Groovy It Could Moonlight as Wallpaper

    Florals that slapped and a fit that fit. She didn’t wear a swimsuit, she wore a statement.

    Swimsuit So Groovy It Could Moonlight as Wallpaper

  • 18

    Population: Everyone

    A packed beach in the ‘70s was the place to see and be seen. If you weren’t here, were you even summering?

    Population: Everyone

  • 19

    One Girl, Two Dudes, and a Surfboard Situation

    Every teen movie from the ‘70s starts like this and, honestly? We’d watch it.

    One Girl, Two Dudes, and a Surfboard Situation

  • 20

    Surf’s Up, Angst’s Down

    Teens, boards, and that pre-wave buzz. This was the era before TikTok, when real life was the trend.

    Surf’s Up, Angst’s Down

  • 21

    Three’s Company at the Surf Shack

    One board, three beach babes, and a tan so golden it should’ve had its own area code.

    Three’s Company at the Surf Shack

  • 22

    Board Meeting, Kid Edition

    Six little surf stars ready to take on the tide. SPF? Optional. Attitude? Maxed out.

    Board Meeting, Kid Edition

  • 23

    Cardio Queens of the Coastline

    Blue and red never looked so fab. These girls weren’t just jogging, they were strutting through the sunshine.

    Cardio Queens of the Coastline

  • 24

    Game, Set, Beach!

    Volley vibes only. These girls made sand look like center court.

    Game, Set, Beach!

  • 25

    Surf Sisters, Assemble!

    Five girls, five boards, and zero fear. This was the original girl gang: sandy, strong, and totally surf-obsessed.

    Surf Sisters, Assemble!

  • 26

    The Couple That Jogs Together...

    ...Probably forgot sunscreen. But who cares when you’re this cute and coastal?

    The Couple That Jogs Together...

  • 27

    Goofy, Groovy, and Grinning at the Beach

    Three pals, one pair of bell bottoms, and enough laughter to echo down the coast. Who needed a radio when your friends were this funny?

    Goofy, Groovy, and Grinning at the Beach

  • 28

    Neon Dreams & Sandy Toes

    Bright colors, big smiles, and tan lines that lasted ‘til Halloween. The ‘70s were bold and so were these babes.

    Neon Dreams & Sandy Toes

  • 29

    Red, White, and Beach Babes

    They came to the beach to teach the other girls how beach fashion is done right.

    Red, White, and Beach Babes

  • 30

    Foxy Energy: Activated

    Bikini, bandana, and oversized shades. She didn’t come to swim, she came to serve.

    Foxy Energy: Activated

Categories:

Wow Retro

Tags:

beach 1970's beach life 1970's 70s nostalgia 70s nostalgia
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