Just another example of how dumb rights management is.

Have you ever been watching a show on Netflix, traveled to another country, then realized that you can’t watch the show anymore? Even stranger, have you ever been listening to an album on Spotify, then crossed a border and discovered that you can’t listen to that same album in your new land?

Well, that’s all due to rights-management issues, and navigating all of that is a bitch and a half. It’s so hard, in fact, that the Australian Open doesn’t even own all of its own broadcasting rights. So what’s an organization like them to do?

Sync the real-life game with digital, Wii Tennis-like avatars and stream it on YouTube, of course!

Here’s what that looked like:

The Australian Open don’t own all of their broadcasting rights (fairly common), so they’re live-streaming a Wii Tennis-like version of the matches on YouTube - love this

This is Carlos Alcaraz’ match point: pic.twitter.com/HvxhYneWGH

— Bastien Fachan (@BastienFachan) January 13, 2025