Coca-Cola has released its annual Christmas commercial and for the second year in a row, the company is bragging that it was created "entirely" using AI. Though they’ve been pretty hush-hush on exactly how much it cost to produce, reportedly refusing to tell The Wall Street Journal the price tag of the AI services, they did admit they employed over 100 people and “refined” more than 70,000 AI-generated videos for the ad spot. Coca-Cola did admit the total spend for the commercial was “comparable” to the spend for their “non-AI videos.”

I’m not a graphic designer, nor do I know what a Christmas ad should cost, but I’m also not an idiot. If it were cheaper to produce with AI, Coca-Cola would be shouting that from the rooftops. In fact, if it were equally cost-effective, they probably wouldn’t shut up about it.

Which can lead us to only one conclusion: it cost them a bundle and it was a massive headache to produce.

 Good thing it also looks terrible! 

Coca-Cola’s annual Christmas advert is AI-generated again this year.

The company says they used even fewer people to make it — “We need to keep moving forward and pushing the envelope… The genie is out of the bottle, and you’re not going to put it back in” pic.twitter.com/g1dogxS8Tq

— DiscussingFilm (@DiscussingFilm) November 3, 2025

Wait a minute. Coca-Cola’s dogshit AI ad basically cost as much as shooting a normal ad that humans would like? https://t.co/ndMrlW37vX

— Mike Drucker (@MikeDrucker) November 6, 2025