Uh… huh.

Earlier this week, Mattel released the *sigh* “Barbie Signature LeBron James Kenbassadors Doll Collectible With Varsity Jacket Outfit & Accessories.”

While the original doll was listed for $75, people are already trying to flip the product on StockX, with most sales hovering around the $110 mark.

But not everyone bought the product just for its resale value. Some people just really, really like LeBron James — and what better way to prove that than showing up to buy the doll with a full choir singing the man’s praises?

Fan pulled up with a choir to buy the new LeBron Ken doll pic.twitter.com/ZKvI4m2av2

— (@MaskedInLA) April 13, 2025