Shein – the fast fashion behemoth – has become a mainstay on the internet for being incredibly controversial with their work and safety conditions, having lead in clothing, and its contribution to climate change with textile waste. 


So, of course, they decide to fly out a group of influencers to their in China in hopes of creating some good press, but instead, the influencers they invited were dragged online for their poor fashion sense and shameless promotion of Shein.


Last week, fashion influencer and “confidence coach,” Dani Carbonari, @danidmc, posted about visiting the "state-of-the-art" Shein facilities in Guangzhou, China. She previously attended a brand dinner with the company earlier this year. 



“I’m excited and impressed to see the working conditions,” she said in the tour video. 


“You’re girls an investigative journalist!” she boasts of herself as she walks through the factory and speaks to a seamstress.




Despite the brand flying her out, paying for her accommodations, and planning her whole itinerary for the trip, Carbonari states that she “could never, will never be a sellout” and that she was not paid for the trip or to promote Shein positively.


“I have so much more awareness of what’s going on behind the scenes than any of you ever could. Because you don’t see what’s going on,” she said in a follow-up video. The response was deleted, due to even more backlash.


She also claims that the backlash to her taking the trip was xenophobic considering Shein is a Chinese company.


@neckfanpro200 Dani DMC response, tiktok journalist please duet / share your feedbacj would love to here what people think if Dani’s reaction to the outlash. #danidmc #shein #sheinbrandtrip #itsdanidmc ♬ original sound - Link in Bio


"We are fed propaganda. We are fed a whole narrative in the US about Chinese people and Chinese culture,” she says



Shein has yet to make a statement on the brand trip controversy and neither of @danidmc’s response videos has yet to squash the company's inhumane working conditions “rumors.”


I can’t wait for her next brand trip with Lockheed Martin where she gets the real tea on their dealings.