Months after the satirical sponsorship trend first set TikTok ablaze, with several clips depicting self-described “sex-repulsed asexuals” announcing their fictitious pride month partnerships with League of Legends, life has finally imitated shitposting.


Enter Bioré’s latest partnership ad with TikTok content creator Cecilee Max-Brown who survived the Michigan State University mass shooting last February.


“Life has thrown countless obstacles at me this year from a school shooting to having no idea what life is going to look like after college. In support of mental health awareness month, I’m partnering with Bioré skincare to strip away the skin care of anxiety.”


The now-infamous ad has since gone viral on Twitter after being removed from TikTok.



In the video, Max-Brown details the “feeling of terror” she experienced for several weeks after the deadly attack before encouraging viewers to join her “and Bioré skincare in speaking up about mental health.”


Without making Max-Brown the villain, “no knock on you, everyone gotta eat” wrote Twitter user @RaiderPaul70 who admitted the video was all caps “BLEAK,” people couldn’t help by notice the deeply dystopian, post-ironic derangement of Bioré’s choice to move forward with the ad.




“Duck and cover girl,” @DanzW0rld jokingly captioned his retweet of the video.


As @bad_vibes_2000 so aptly put it, “We love our survivefluencers.”