If you ever thought, "How can I become a Lego on my bike and be safe about it", well finally there is an answer. Simon Higby and Clara Prior, employees at the famous advertising agency DDB in Stockholm have created a bike helmet that will turn you into a Lego with your very own helmet head haircut.
Pairing up with the Danish design team at MOEF, Higby and Prior inspiration to create the helmet is due to the fact that 44% of children surveyed about biking safety stated that they do not wear a bike helmet will riding.
This is a noble cause to protect the heads of our children, but I'm sure the money rolling into DDB and MOEF from hipsters and nerds purchasing these helmets won't hurt either. Check out the video below for more info.