Has anyone noticed eBaum's World new advertising.  It is actually quite effective.  Some words, such as gas business points cars (I think)  have have external links to them.  I think that this is much better than the pop-ups (although they are still there) and less annoying.  I am just curious as to how they know which words to supply external links and which ones to avoid.  Is google helping them?  That would be awesome!