Complaints were lodged with the Swedish government in June against the state-run retail pharmacy Apoteket, alleging illegal sex discrimination, in that its stores stock sexual aids that benefit women (e.g., vibrators) but none that particularly benefit men.

Said one complainer, "(A) woman with a dildo is seen as liberated, strong and independent, whereas a man with a blow-up plastic vagina is viewed as disgusting and perverted." The government's Equal Opportunities Ombudsman rejected the complaints.

[The Times (London), 8-12-08]