Philly has a New Years Day tradition called the Mummer's Parade. A group of Mummers did a skit poking fun at Bruce Jenner. It started with him on the front of a Wheaties box with the Olympic theme song playing. It ended with Aerosmith's "Dude Looks Like A Lady" with Bruce / Caitlyn on the front of a Fruit Loops cereal box. Let the drama begin!