Meta Alleged to Have ‘17 Strike’ System for Dangerous Content

It just feels like a lot of strikes.

By Braden Bjella

Published 3 weeks ago in Wtf

Meta, the company that runs the site you’re currently reading this post on (hey, guys! Don’t ban us please!), is currently in the middle of a lawsuit. On Friday, a plaintiff's brief was unsealed that made a variety of claims against the company. While many of these claims still need to be investigated, the allegations are pretty severe.


For example, the lawsuit alleges that Meta launched a research effort called “Project Mercury” to examine the psychological effects of using Facebook. What they found is that using Facebook makes people miserable — so, instead of publishing the results, they just made it disappear. Nice!


However, one detail about the lawsuit seems particularly wild. According to the suit, Facebook was aware that its site was being used for illegal behavior. Consequently, they instituted a strike system that would ban people for repeated offenses. The problem? The amount of strikes needed to actually boot someone from the platform was really, really high.


For example, if you were caught using the site to solicit “services” or sell “services” that — the kind that might happen in a hotel room with a woman at night —  they would give you a strike. If you did it again, they would give you another strike. Again, a third strike. You could do this a total of 17 times before your account would finally be banned.


In response, Meta says that it has a new system in place that bans people after a single strike. The company also stated that it “strongly disagree[s]” with the allegations made in the lawsuit, claiming it relied on “cherry-picked quotes and misinformed opinions in an attempt to present a deliberately misleading picture.”

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