Twitter user @Rotmm got right to the heart of the issue.

eSports clothing brand Cranium Apparel unveiled what they were sure would be a big hit: a gaming dress for women.

Twitter let out a large collective "yikes."

The brand doubled down and answered a question no one was asking.

Twitter users continued to rake the tone-deaf company through the mud.

Then came a fateful question–

It was hard to ignore the similarities between the dress and a gaming chair.

The company held strong, however, and will not be held back by so-called "consensus opinion."

Godspeed, you emperors of commerce.