Marvel found themselves in the center of a Twitter firestorm recently after using the official account of its deceased creator, Stan Lee. The post (seen below) appeared to be nothing more than an advertising for the upcoming Captain Marvel movie and followers of the account couldn't believe their eyes when checking their notifications.
Captain Marvel landed in Hollywood this past Monday for the movie’s premiere! Read more about the evening below: https://t.co/EEzgZSPX3W— stan lee (@TheRealStanLee) March 7, 2019
As expected, users quickly responded with their disgust and awe in replies to the original tweet (below), many pointing out this is misuse of an official / verified account and should have the blue check mark removed.
You're supposed to be dead! pic.twitter.com/LMoihD03pu— Trevor Paris (@lateralusprime) March 7, 2019
I hope when I'm dead my corporate owners Weekend At Bernie's my corpse to shill their products— The Monkey Who Stares At Goats (@VincentHatesGod) March 7, 2019
Stan you're back!— Dolan Dark (@DolanDark) March 7, 2019
— Mr. Mobilesuit (@deFensorPrime99) March 7, 2019
First thought of mine as well. pic.twitter.com/KnHshjT9YA— Obi-Shawn-Kenobi (@Cokedlr) March 7, 2019
> using a dead man to promote a movie pic.twitter.com/WH9ZP9t1vc— NovaThePerson (@RandomTweeter67) March 7, 2019
Hopefully Marvel will officially retire Stan's account in the near future... or atleast refrain from using it at least, especially for shameless promotion.