The Wall Street Journal released an article about how more people are living alone and how different corporations are angling for their business. 

Charmin's research led them to the conclusion that people just don't have the space to store large amounts of extra rolls, so they're delivering all those wiping wads in the form of a massive roll. 

While these insanely stupid rolls aren't available in stores yet, they are available in their online store and there are options that include free wall mounts or a stand because you're absolutely not prepared for these monsters. 

If you've been paying attention to these top-tier butt wipes, this is the natural trajectory for Charmin whose products have names like Ultra Mega Roll, but these new big-ass rolls have people shook.