Though the Ice Bucket Challenge may have dominated the 20-teens, one TikTok prankster has found a less charitable way to bring this trend into the 2020s, dousing his underwear-clad body in milk at a Walmart checkout counter as a part of the ”Milk Challenge.”

@choppabeenfunny, best known for pulling pranks on unsuspecting patrons at several stores including Home Depot and Target, decided to pull a fast one on a crowd of Walmart shoppers, sprinting from the bathroom to the checkout line and climbing atop the conveyor belt wearing nothing but a pair of tighty whities.

Half-naked man screams and dumps milk on himself in front of two little girls at Walmart
byu/ameliaxsmith inImTheMainCharacter

“AHHHHHHHHH!” he screamed before unscrewing the cap of the milk jug and pouring its contents over his chest, reciting the lyrics to Kelis’ “Milkshake.”

He then hopped down from the checkout counter as onlookers stared in confusion, slipping on the puddle of milk below.

So take it from @choppabeenfunny — why cry over spilt milk when you could use it to terrorize Walmart shoppers?