If you are wondering what the deal with the magnificent picture above is, it is a tale that even rivals the beauty of the image itself. It actually starts with the twitter account of KFC.

One very perceptive twitter user Mike Edgette, a social media manager at TallGrass Public Relations in Sioux Falls, S.D., found a unique secret behind KFC account. Mike noticed KFC’s account followed only six men named Herb and five Spice Girls—aka 11 Herbs and Spices, a savvy reference to the brand’s storied secret recipe.

The tweet blew up garnering thousands of likes and retweets. But fame wasn't all that Mike was getting. He announced that he received that painting in the mail as a reward for his gumshoe-esque detective work.

KFC is doing marketing right.