Zion Williamson suffered a painful injury in the UNC Duke Rivalry Week game.
Wednesday's UNC vs Duke game was hotly anticipated. Not only is the men's college basketball rivalry one of the biggest in sports, but the event was hyped to insane levels because of a generational NBA prospect playing for Duke: Zion Williamson.
Unfortunately for all the celebrities and Duke fans in attendance who paid more than Super Bowl prices to be there, this happened on the very first play:
“Zion Williamson will not return tonight.” pic.twitter.com/USmDE7aWR2— JT (@Just__JT) February 21, 2019
Rivals of Nike made unsuccessful and distasteful attempts to capitalize on the shoe's failing.
Most people just wished Zion well. Including a former Duke player who confused him with a national park.
NBA players fed up with the college system attempted to give him advice.
go play in europe https://t.co/2o2VPbwnYX— Luka Doncic (@luka7doncic) February 21, 2019
The internet did what is does and memed hard.
Zion Williamson : “I’m about to drop 40 on UNC tonight”— Gilbert Arenas (@GilbertAgent0) February 21, 2019
Zion Williamson’s Nikes : pic.twitter.com/qs38pVm12F
Under Armor, Adidas, and New Balance after Zion Williamson sneaker tore apart mid game: pic.twitter.com/mqpxOCInK2— Tyler Nordquist (@NordquistTyler) February 21, 2019
Tough one. pic.twitter.com/2xi8Yi9Pxx— Adam Mares (@Adam_Mares) February 21, 2019