Pursuit to freedom and connection to nature get popular. Tourism is hit by NCP, while consumers turn to home life. They take staycation by pruning gardens and planting. Like in the 1970s of America, indoor ecology prevails with the promotion of environmental protection. 70s Bohemian style revives at the same time. BoBos blend Bourgeois qualities with free and artistic Bohemian style, bringing a perfect holiday for S/S 2021.

Inspirational Event

1. The L.V.X. series of Preferred Hotels & Resorts well integrates comfortable resort elements, and appears on the Condé Nast Traveler list. 2. The Resort 2020 series of Prada has a theme of "The opposite of pretentious", and combines fashion with plants and florals to convey the core concept of a splendid lifestyle. 3. In recent years, travel variety shows such as The Inn, Viva La Romance and The Chinese Restaurant are quite hot, which reflects it is a trend to get away from the noisy modern city life and return to nature.

Consumer Groups

BoBos refer to a group with good education, good family, high income and sense of independence. They pursue quality products and freedom. BoBos = Bourgeois + Bohemia, and Happiness = Freedom + Wealth + A Thoughful Life. These daring, hard-working materialists of wide interests love arts, nature and challenges.

Theme Style Positioning

This theme features a leisure resort style, mixing with gardener's workwear and Bohemian elements to emphasize folkloric yet practical design. Plant patterns and rich colors interpret a passionate resort spirit.

View more: https://www.popfashioninfo.com/blog/detail/holiday-of-bobos-theme-design-development-for-s-s-2021-womenswear-id_2074/