TikTok is the app for a new generation. This isn't your mom's Facebook page, nor is it Instagram or Tumblr for you Millenials. TikTok is best understood as 4chan for a generation of kids who aren't concerned with staying anonymous. Part of this is due to the riches that can be made for posting, and part is due to the clout. So tread lightly, because what you read here will stick with you for a lifetime.