When Ed's girlfriend Amy started posting on Instagram he was supportive but annoyed.

"All of a sudden I was having to stand on the sofa behind her to get a good angle of some porridge unsanitarily close to her feet, or awkwardly skulk behind her to avoid being caught on her morning story. I thought the whole thing was insane."

"Literally, hundreds of people were double-tapping a picture of my girlfriend eating salad – it made absolutely no sense to me. But most of all it cracked me up."

While he is happy about his girlfriend doing her thing- posting inspirational quotes, healthy food choices, and pictures of her working out (sitting on grass and calling it yoga to be precise), he found the whole "wellness thing" absurd.

Ed started his own wellness account.

His content looks oddly familiar to his girlfriends with a bit more comedic relief.

His food look more like food.

His motto is "be happy".

And food gives a lot of happiness.

Ed has some "before and after" photos as well...

... and of course yoga.

Despite all the mockery, Eds girlfriend is cool about that whole thing… that is until he gets more followers than her.