Okay dudes, grab a chair and gather round, today were talking about how awesome we are. 


Chances are you've seen a "dudes rock" meme somewhere on your timeline. It could have been a picture of Ben Affleck smoking with his mask on, some guy standing next to a big-a** rock. If you found yourself out-of-the-loop, you're in luck because today we will be exploring the Dudes rock movement. We will look at it's origins, what it means and what exactly the Dudes Rock moment is hoping to accomplish.


It's unclear  exactly who coined the term, Dudes Rock, but we do know that it originated in circles among the 'Dirt Bag Left'. The self-proclaimed group of leftists see themselves just as anti-liberal and anti-corporate democrat, if not more so, then many of their right-wing counter parts.


Matt Christman of the popular podcast ChapoTrapHouse, describes 'Dudes Rock' as, "an application of the dialect to gender relations." He goes on to say that dudes rock is meant for men aged 25-40, who are online too much, and who are probably but not necessarily white. 


Hear Christman talks at length about dudes rock with Jacobin's Connor Kilpatrick. 




In 2013, Sheryl Sanberg's best selling book, Lean In: Women, Work, and the Will to Lead started a movement known as the Girl Boss movement, which told women they could empower themselves and other women by climbing the ranks of corporate America, a fable which seven years later would we unwritten. 


Leigh Stein writes in her article, End of the Girl Boss, that, "Lean in offered a game plan for success in the corporate workplace through the lens of self-improvement", but that, "by presenting gender disparities in the workplace as a war to be fought on a personal level, Sandberg allowed women to feel like they were activists whenever they advocated for themselves." A point the dudes rock mantra sets on fire and throws into the street. 


Dudes rock is not about self-improvement or climbing the ranks of the cross-fit ladder ropes in your communities. No dudes rock, is about dudes being awesome just the way they are. Dudes rock doesn't say all dudes rock, but that all dudes have the capacity to rock. By loving themselves, by not trying to chase the fleeting satisfaction of impressing others, or being anything other than you are.  


Urban Dictionary posted a dude rock entry on April 3rd, which vaguely implies the movement is about dudes ricking, which is it, but leave out some crucial information.  

It is inevitable that as meme or movement grow their meaning lose clarity, however there is still a thread of original truth in many of the dudes rock memes, the two lions standing in the water does accurately capture the essence of the dudes rock movement. 



As do the 'summer penis' memes. 



There are of course many memes that capture the essence of the dudes rock movement and well, because that's the point. Dudes rock offers men a new vision for what it means to be a dude.  Its strips men of the toxic aspects of masculinity that say you are not good enough and instead says, "yeah bro, you you are good enough". 


So if you see another dude out there just being himself, give him some support and let him that you appreciate him being a dude, because I don't know who needs to hear this, but dudes rock and theres nothing you can do about it.