Fruit Loops released a new commercial featuring a redesigned Toucan Sam with a drastically different cartoon style, light blue head, animated mouth with teeth and a rainbow color gradient on his beak. (KYM)

This commercial is not worth your time. Kellogs disabled comments and Like/Dislikes on the YouTube video. On their Facebook page, 80% of the reactions were Angry or Sad.

People thought that the redesign was so bad that it was fake even.

They didn't get the mouth right at all.

It's not the first time we've seen a failed brand mascot campaign but this might be one of the worst.

Twitter artists took their pen to try and create better redesigns.